Swedish Fish Re-Design
GD THINKING
2024
Research
This rebrand was done in the style of another graphic designer, in my case it was done in the style of Piet Zwart. I researched what he was known for and what he was famous for and this was one of his most standout pieces. I researched the dynamics within it to inform my decisions.
Creating a Dieline
Once I had done some research it was then time to construct a dieline. Taking our existing candy boxes we scanned them into adobe illustrator and made an exact outline that matched the dieline of the candy box. From there I think designed a new brand for Swedish fish in the style of Piet Zwart.
The Final Product
Once the design was finished I made a high quality mockup of the project using the photo booth at school. In addition to that I created a GIF where the fish swam out of the box and back into it.