Calder Ray

900° Menu Design

GD Thinking
2024

The Brief


This project was to design a menu for a local restaurant. We were to go to the restaurant and experience what it was like and take pictures of there existing menu. From this we translated all of the text and began to formulate ideas. I wanted to create a unique form of the magazine that would really stand out. I made an accordion fold 900 shape from a custom typeface.

I wanted to create a unique form of the magazine that would really stand out. I made an accordion fold 900 shape from a custom typeface.

Why I Went Huge


After developing this menu, and this accordion fold style I decided to make my menu huge. Firstly because the school had got a new printer and I found out that I could print up to 44 inches. Once I had decided that I found out that when you blow your designs up to a massive scale every single little detail matters much more. This project unknowingly helped me learn technique to ensure consistency across designs.