Calder Ray

CMS Switch Kit

Internship
2025

What is a CMS Switch Kit?


A CMS switch kit is a 70 page long document that can be sent out to perspective clients. This was a deliverable done for marketing at SilverTech. The point of it was to address all of the concerns that a client might have if they wanted to switch there CMS, and how SilverTech would be the right fit for them if they wanted to switch there CMS.

How Does it Work?


This 70 page document is an interactive PDF designed in indesign. The PDF was sent out internally where a client could download the PDF and use it as a checklist or area to write there notes about switching there CMS. This document is really a how to guide for marketers that are interested in switching there business over to a different CMS.